It’s hard to balance individual style with personal values. But eco-stylist and founder of the popular sustainable fashion and lifestyle blog Fashion Me Green, Greta Eagan, has a knack for simplifying the process for her devoted followers. The Glamour and Lucky contributor has collaborated with Kate Spade and Refinery29, organized and moderated a fashion panel at SXSW Eco, and appeared on countless eco-fashion and beauty segments. She is now the author of a motivating and timely new book, Wear No Evil: How to Change the World with Your Wardrobe. If there’s one person who can answer the question, “How can I inherently do good while looking good?” with remarkable aplomb, it’s Eagan.
THE GREEN FIND recently spoke with her for some eco-chic inspiration.
How would you describe your personal style?
I always describe my style as ‘street chic’ because I dress with the weather in mind, and how my outfit will come together when I am out on the street. It probably has a lot to do with my love of walking everywhere.
What ecochic item in your wardrobe are you currently obsessed with?
Do you have a favourite eco fashion brand at the moment?
I just discovered Kaarem and am loving the minimalist designs. I have a feeling their separates will become staples in my wardrobe. I also love Chinti & Parker. Their jumpers are the highest quality with a bit of quirk to keep your style unique.
What made you decide to “go green” in your lifestyle habits such as shopping for food, cosmetics, or clothes?
Going green was a very natural process for me. It started with food, then beauty and finally fashion. I think we all get to a point where, if you are an educated and curious citizen, you take in information and then one day you know too much, and you can’t blindly buy anymore.
How do you discover new conscious fashion brands?
I find conscious brands in so many ways… the internet (on blogs, online boutiques, and search results), I also go down the rabbit holes of Instagram and discover new brands that way, in magazines with an eco page or section, and a lot in my inbox as brands get in touch for coverage on my site.
Do you wear leather or fur?
I do. The choice to wear leather or fur is a very personal one, and I have been at both extremes… my behavior changes based on the information I get. For example, right now I do wear leather and fur because I know that the synthetic versions are quite toxic and will take over 200 years to biodegrade. I feel like the natural fibers of leather and fur are a better option in the long term ‘closed loop.’ I make sure to source the leathers and furs responsibly with upcycled leathers that would go to waste, and vintage or roadkill fur that honors the animal that died.
What is your favorite fashion store?
I recently went into Moss in Austin, Texas. It is the best merchandized designer resale store I have ever seen! They do an amazing job curating and displaying high end brands there, and give great style advice.
Your eye make-up always looks amazing. What eyeliner and mascara can you recommend?
Aw – thanks. I have been using Dr. Hauschka’s mascara for years. It coats evenly, and give that long separated lash look without going spidery.
Black and White images by Jason Lasswell for A Green Beauty;
Street Style images by Michael Chung for Eileen Fisher;
Hotel images by Scott Brasher for The Glamourai;
Loft and outside images: Sam Wong for A Boy Named Sue