There’s a common misconception that natural products are “simpler”. Read: easier to create than their chemically laden counterparts. Not even close, says Celeste Lutrario, the chief formulator at Burt’s Bees. “When [my team and I] started to formulate we realized that natural is one of the hardest things we’ve ever done in our careers,” she says. “We spent months researching how people used to formulate cosmetics prior to synthetic ingredients.” Then they redefined the beauty industry, pioneering the natural movement with “kitchen chemistry”, as they call it.
From a brand that started up in 1984 with only some leftover beeswax and market stall, today, they’ve racked up a count of 200 products – all with a natural score of 99% plus – that feed the skin with vitamins, minerals and antioxidants. “We think of nature as our lab,” Celeste says. “Whatever problem we need to solve, we look to find plants that have had the same problem. Every single time you do that, the chemistry of that plant will be beneficial to your skin.” Their Original Beeswax Lip Balm (£3.69) might still be their bestseller (one gets snapped up every two seconds), but they also sell the heck out of their Lemon Butter Cuticle Cream (£5.99), Tinted Lip Shine (£6.99) and baby line. “As humans, we feel that we’re smarter than everything else,” Celeste says. “Instead of reinventing something, Burt’s Bees think we can probably find it in nature first.”
Images by Burt´s Bees